Do you want more exposure for your small business on social media?
Wondering if partnering with influencers can help?
Partnering with niched micro-influencers helps bring maximum brand awareness, conversions, and ROI to targeted social media campaigns.
In this article, you’ll discover five ways influencers can boost your digital marketing efforts.
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#1: Improve Your Search Ranking
The face of digital marketing has changed many times in the past few years. Keyword optimization alone won’t have a significant impact on your search engine ranking. Google favors high-quality organic links, so without high-authority sites linking to you, you’ll have a tough time trying to outrank your competitors.
If you partner with influential bloggers for features and reviews of your products or services, it will help you build high-quality links to drive traffic and improve your search engine ranking. Micro-influencer bloggers have a large enough following to have a significant impact, and because they’re so influential, they often have a good domain authority.
#2: Generate High-quality Leads
Micro-influencers specialize in specific niches. When you target the right influencers, you’ll boost your brand’s visibility and raise awareness within a relevant market. This will help increase the quality of leads you generate, which also means a higher ROI.
It’s important to work with influencers who are both relevant to your niche and will appreciate your products. Get in touch with them and send them some free samples so they can try your products. Make sure you let them know the benefits of the products so they can share that information with their followers.
When choosing micro-influencers for your digital marketing campaign, don’t make the mistake of focusing on reach alone. Influencers with high follower counts may help you reach a larger audience, but only a small percentage of those consumers will be genuinely interested in your product.
As a small business or startup, you need to make sure that every penny you spend on marketing yields the highest possible ROI. When you target the right micro-influencers, you ensure that your message will reach a relevant audience of consumers who are much more likely to be genuinely interested in what you offer. This will result in higher-quality leads and an increase in ROI.
#3: Engage New Target Audiences
Giveaways and contests are excellent ways to engage your audience. They can also help you reach new audiences relevant to your business.
If you’re a startup or small business, there’s a good chance that many of a micro-influencer’s followers have never heard of you before. And because they’ve never heard of you, they may be reluctant to spend money on your products or services, even though someone they respect is promoting them.
Giveaway contests are a great way to engage those followers and encourage them to try out what your business has to offer. If you require people to follow your social media account to enter the contest, you can grow your own following as well. Before you launch any social media promotion or contest, make sure you check out the platform’s rules and regulations and follow them.
#4: Drive Conversions
Regardless of how well an influencer promotes your product, some consumers may still be hesitant about giving you their money. Give people a reason to take action by providing them with a special discount code that’s valid for a limited time.
Shout-outs, reviews, and features may boost your brand’s visibility and can even generate more engagement. However, many consumers will still be reluctant to make a purchase from an unknown brand or startup. Increased exposure and engagement won’t do much for your bottom line if people aren’t buying from you.
Promoting discount codes through micro-influencers can optimize your digital marketing efforts by giving people another reason to buy your products. Creating a unique discount code for each influencer will help you track your campaign’s performance more accurately.
With unique discount codes, you can easily determine how many conversions each influencer is generating. If you’re paying the influencers commissions, this data will also help you pay them accurately.
#5: Build Trust
Appeal to the emotions of your target audience by standing up for a cause. Promote your cause through trustworthy micro-influencers to further build trust with your audience.
With so many bigger, better-known competitors out there, it can be difficult for startups and small businesses to stand out from the crowd and win the trust of their target audience. And when they’re able to establish their business as trustworthy, they often find it challenging to make a lasting impression with consumers.
When you stand up for a cause that resonates with your target audience, it dramatically improves your brand’s ability to win over their hearts and minds.
These five tactics will help you optimize your digital marketing by working with micro-influencers.
You can start by building a relationship with local bloggers to boost your search rankings. With the help of relevant micro-influencers, generate high-quality leads that yield a higher ROI. Use influencer-promoted giveaways and contests to engage a new audience, and drive conversions through unique discount codes.
Finally, micro-influencers can also educate your target audience about a cause you support. This helps establish meaningful relationships with potential customers, which is crucial for success, regardless of your business size.
What do you think? Will you consider reaching out to a micro-influencer for your small business or startup? Please share your thoughts and questions in the comments.