There are a number of ways to improve your social media platforms.
But as a small business owner, you don’t have a ton of time to devote to growing your social platforms.
These easy-to-implement tweaks to your social platforms can explode business growth and get you more customers, with minimal effort on your part.
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6 Small Tweaks To Your Social Platforms That Can Explode Business Growth
1 | Improve your Pinterest bio description
Your Pinterest bio description is the place to showcase what you do, who you work with, and a call-to-action to get people on your email list.
Think about the people who are new to your profile. How would you want them to be introduced to your brand? Your profile should briefly describe exactly the people you help and how you help them, so people will know ahead of time what type of content you will be pinning.
2 | Create detailed board descriptions using keywords on Pinterest
Editing your board descriptions on Pinterest will help people who are searching for particular keywords find you and your Pinterest boards.
3 | Use highly relevant hashtags on Instagram
Using relevant hashtags on Instagram is a great way to gain more targeted followers who may eventually purchase your products or services.
4 | Ask questions of your audience
Have you ever heard of the saying, “you never know until you ask?” It’s true, even on social media. We often forget that the people we are communicating with on social media are real, live human beings.
While some people might be discouraged because they *only* have 100 followers, try to think of it from a different angle: Imagine 100 people in a room, listening to everything you say.
100 people is a lot of people! Treating your followers like actual people will help you build a deeper relationship with your followers. These people will turn into your biggest fans, always buying your products and services as well as sharing your brand with everyone they know.
Social media isn’t just a one-way straight, it has the word “social” in it for a reason. By developing a deeper relationship, you will begin to learn exactly the type of content, products, or services they want to purchase. Knowing exactly what your customer will buy puts you at a huge advantage for being the most helpful as possible.
5 | List your business in your Facebook profile
This is probably the easiest tweak of all, but it can have a major impact on your business. If you participate in Facebook groups (which you should be if you aren’t!), then this tweak is an absolute must-do.
When you ask questions or respond to questions in Facebook groups, people will tend to hover over your name to see what type of work you do. Many times, if you don’t have anything listed, people won’t take you as seriously as a small business owner.
6 | List your business in your Facebook profile.
Yep, we’re going to go there. As a small business owner, you’re going to need to take the time to respond to every comment.
Let’s think about the 100 people again. Imagine you were in this room, and 25 of these people gave you a compliment. Would you just ignore them? Walk past without speaking a word? Not even utter a thank you?
No, you wouldn’t. At least I hope you wouldn’t.
That’s how you need to treat every comment on social media. Each commenter could become a client or customer. Taking the time to respond back will make you stick out from other businesses that won’t take the time to respond back.
A rule of thumb is to match the length of your comment to the length of their comment. If someone leaves a comment that says “great post!” you don’t need to spend an entire paragraph thanking them profusely.
But if someone leaves a thoughtful comment, spend a little more time crafting a response. Write how you would say it out loud to the person. You will sound more authentic if you write like you’re speaking directly to that person.