You can become a savvy sharer and get your blog known by following these 7 Ways to Promote Your Blog.
There are many types of influencers out there, like you. You can find them in or near your community. Are there any groups or organizations who share your topic in your area? Take some time to reach out and participate in their activities. You may be able to locate an expert or become “the expert.”
Influencers are found online for every industry. Mentioning these people in your posts and linking their content can do a couple of great things. Their fans may “like” your comment, look you up, follow you, and even share your link. Then there’s the possibility that the influencer themselves may like your comment and do the same. If you get a dialogue going, you may be able to eventually set up an interview or get a mention in one of their blogs or other advertisements. The same goes for CEO’s and entrepreneurs in your space.
2. Social Media
Nowadays, using social media as the go-to form of advertisement is a no-brainer. If you don’t have a huge following, growing your friends and fans needs to become part of your everyday activities. If you have a nice sized audience, you’re in a good position to grow even more! There’s no such thing as a big enough reach. You want the whole world taking in your content. Try different media at different times for best results.
3. Email Campaigns
If you are involved with internet marketing you most likely have heard the phrase, “The money is in the list.” This phrase describes the relationship between large email lists and long-term internet success. Email lists are your property. No one else can control your access to them. According to research, 77% of consumers prefer email over social media for permission-based promotional messages.
4. Opt-in Form
There’s the traditional pop-up form can be very effective, however to some people, it can be very annoying. The key word here is effective, after the minor annoyance of some, your content encourages the reader to opt-in and submit. However, there are other options available, based on your platform.
5. Social Events
Having a social event or attending one is a great avenue for networking and making meaningful connections. Whether it’s a business environment or a casual Tupperware gathering, there are a few things you need to do in order to get the best results.
Connect – Be sure to ask great questions such as, “What’s your name?” “What do you do?” “How are you different from the other guys?” When someone seems to be a good fit for networking with, be sure to forward a thank you email to them for introducing themselves, telling them how pleased you were to meet them, and of course invite them to review your site, or set up a one-on-one meeting.
Your Elevator Pitch – Asking guests about themselves is great, but make sure you introduce yourself, what you do, what problem your company resolves, and how you do it better or different than the others.
Give Before You Take – Giving something before asking for something is the 1st commandment of building relationships from networking. Even if it’s a genuine smile or an actual compliment, people do business with people they know, trust, and like. If you want to meet new people who will spread the word about you, be ready and willing to give value; something that they can appreciate you for.
Use pop-ups on your blogs to offer products for sign-ups. You can create online items like eBooks, infographics and/or social marketing calendars. Appropriately chosen How-to Guides score very well with certain demographics. Use promotional items that are good for dangling at live events as part of a door raffle. Contests that offer winners a blog-mention, a social media shout-out, or a guest feature can be fun to run and effective as well.
There’s an audience of 57 million podcast listeners who tune in every month and that’s up 20% from last year. It’s a market that’s growing every year and a great weekly opportunity if you can get spots lined up. Starting your own podcast may be worth considering as another way to drive traffic to your blog and there are definitely enough companies offering the services you need to get started.
Have you tried any of these methods to increase traffic to your blog? Please share in the comments. I really would love to know.