These days, email has become a valuable digital marketing tool among businesses.
READ ALSO: A new study reveals that black women can get breast cancer from hair relaxers and dyes
There are many benefits of email marketing, and this unique marketing strategy can make your business a lot of money.
What may have started as an attempt to send and receive messages electronically has become one of the largest, most effective ways for brands to promote their products and services.
Email marketing is the best way to nurture your audience and has the best ROI (return on investment).
The results are mind-blowing when you start to think about why email marketing is so important and effective in today’s business environment.
According to Statista, the total number of email users worldwide amounted to 3.9 billion in 2019. That figure is estimated to reach about 4.3 billion users by the end of 2023.
Whether you’re good with numbers or not, there’s no denying the fact that those figures are enormous. For anyone looking to improve their business and make more money online, email marketing provides an excellent opportunity that you simply cannot afford to miss out on.
These are 11 fascinating benefits of email marketing.
WHAT IS EMAIL MARKETING AND WHY EMAIL MARKETING IS IMPORTANT?
Email Marketing is simply using email to promote your business, your products and services, create a relationship with your existing customers, and reach out to new potential customers.
Like every other marketing channel, email marketing has the benefit of being able to send messages to millions (or billions) of people at the push of a button.
Thanks to the internet, digital marketing is now the preferred advertising method and favored over traditional marketing methods.
But email marketing is more popular than marketing strategies on other platforms.
Because almost everything you do online requires you to have an email address, more than half of the world’s population is projected to have an email address by the end of the year 2023.
So an email address is basically like a phone number that allows you to send messages electronically to your potential customers and existing customer base anywhere in the world.
When someone gives you their email address to get your newsletter, to receive a free legal guide, or as a part of registering for your membership site, you’re indirectly building your email list.
WHY IS HAVING AN EMAIL LIST IMPORTANT?
As a blogger, entrepreneur, or business owner, your primary goal is to provide a service or product to people that will earn you some money.
There’s no use calling it a business if you can’t make money from it. For this to work, you need an email list of people who need your product or service to solve their problems.
EMAIL MARKETING CREATES A LIST OF ENGAGED PEOPLE READY TO BUY
With your email list, you’re building a list of people that are more likely to want what you’re offering. Having the right people on your list means there’s less “throwing spaghetti at the wall” to see what your audience wants.
They may not immediately lead to sales, but the likelihood that you’ll convert them into loyal customers is much higher. With effective email marketing, only the sky is the limit with how much money you can make.
EMAIL MARKETING ALLOWS YOU TO NURTURE YOUR AUDIENCE AND GENERATE NEW LEADS
Email marketing is important for every online business because it provides you with a channel to build and nurture relationships with leads, potential customers, and existing customers.
The impact of email marketing lies with the ability to speak to your customers at times convenient to them without having to interfere with their normal lives.
As a blogger or content creator, are you wondering what are the pros and cons of an email list? Let me share some with you!
WHAT ARE THE PROS AND CONS OF EMAIL MARKETING?
Okay, I have emphasized the importance and benefits of email marketing so far, but it does have its cons, like everything in the universe.
Below are some of the advantages and disadvantages of email marketing compared to other digital marketing techniques available
- It’s Affordable. Yes, I said it! Email marketing is cheaper to utilize for your business, and that’s a major advantage considering the tremendous amount of money you’re already investing in running your business and other advertising strategies.
- It’s easy to use. If you have a website or a landing page where people can easily opt-in or register for free, they are automatically added to your email list. Then you can easily send them emails at the push of a button. It’s that simple.
- You can reach millions of people simultaneously almost instantly.
- Your emails could easily be marked as spam. I can’t remember how many times I’ve expected a critical email from a company I registered with, only for it to get automatically sent to spam.
- There’s an increasing trend that people don’t read marketing emails. That happens a lot to many commercial emails, and people often immediately mark these emails as spam without even bothering to open them.
WHAT ARE THE BENEFITS OF USING EMAIL FOR MARKETING?
Email Marketing has many benefits for entrepreneurs who are looking to expand their business, reach more customers, improve customer loyalty, and earn more money.
Without further ado, below are 11 benefits of email marketing for your business.
1. EMAIL MARKETING BUILDS YOUR CREDIBILITY
Trust and credibility in business are not something you can pay for or buy with money; they’re built over time.
People are most likely to buy your products or pay for your services when they know, like, and trust your business. So, email marketing helps you build credibility with your potential and existing customers.
Always send the most useful information and content to your email list weekly. Keep them informed about the latest market trends, help them see value in reading your emails; let them know you also care about their lives.
When you do, they start trusting your brand, and you can easily make money by selling your products and services to them.
2. STRENGTHEN RELATIONSHIPS WITH YOUR AUDIENCE
Another benefit of email marketing is that it helps to strengthen your relationship with your audience.
As a blogger or content creator, having an email list keeps your business alive in the minds of your audience.
Because effective communication is an integral part of your growth strategy, your audience will feel more connected to you if you make efforts to reach out to them regularly. They trust you more and are more open to whatever you may have to offer.
Sending out email updates to your audience is one way to keep your blog or website audience updated with the latest information, generating consistent traffic to your website and making you more money.
3. IT HELPS INCREASE BRAND AWARENESS
In a bid to keep your business in the minds of your customers, every email you send to your potential customers or existing customers reinforces their awareness of your products, services, and your brand.
Even when people don’t purchase your products or services immediately, they sign up for your website; consistently staying at the top of their minds via effective email marketing will eventually lead to sales.
4. EXCELLENT ROI
As I mentioned earlier in this article, the goal of every small business is to make money by offering products or services to solve people’s problems. What makes email marketing stand out from other forms of digital marketing is its remarkable return on investment.
According to a study published by DMA, “For every $1 you spend on email marketing, you can expect an average return of $42”.
While there are many other email marketing benefits, as a marketer, this is one benefit of email marketing, you simply can’t ignore!
While you can easily compile an email list of all your potential and existing customers, the possibility of segmentation is an exciting opportunity to maximize the effectiveness of your emails.
This means that you can go a step further by segmenting your email list based on demographics, consumer behavior, interest, what products they bought, etc.
Segmenting is a powerful part of any email marketing strategy because it allows you to send your customers more personalized, targeted emails. Segmentation increases your chances of converting readers into customers.
That way, you can significantly make more sales for your business and make more money.
6. SURVEY YOUR AUDIENCE AND COLLECT FEEDBACK
Email marketing allows you to survey your audience and collect valuable feedback after they have purchased your products or paid for your services.
This helps you improve customer experience by finding out directly from them what they feel you could have done better. You can even allow them to give you valuable suggestions to improve your service.
7. GENERATE MORE TRAFFIC TO YOUR WEBSITE.
Creating an engaged email list is a critical part of content marketing and getting quality traffic.
As a blogger, it’s no use to create new content if nobody reads what you write or even knows when you publish something new.
Because your blogging business depends on traffic to make you money, one easy way to drive traffic to your website is to reach out to your email list. It’s relatively easy and straightforward.
Whenever you publish new content on your website, you can send out newsletters to your email list telling them about your new blog post. Because they already trust that you always have valuable information to benefit them, they’ll be happy to visit your website.
8. YOUR EMAIL LIST IS YOURS
As far as assets go, your email list is probably one of the most valuable assets you can have as a blogger or website owner. You see amazing results when your email list is comprised of people who trust your brand wholeheartedly. Those types of customers are people ready to buy whatever you’re selling.
The best part is that your email list is yours, and no one else can take it from you. Unlike marketing your business on social media, your email list is solely managed by you. Social media platforms can block your website, restrict your content, and control what you publish.
9. EMAIL MARKETING ALLOWS YOU TO GIVE MORE VALUE TO YOUR AUDIENCE
Every blogger or content creator aims to provide valuable content to their audience to keep them coming back for more.
When you consistently publish valuable content on your blog, use email marketing to update your audience. Even when they’re not making a purchase, you cultivate customer loyalty this way.
This is because you’re going out of your way to show that you value your audience. They will pay more attention to whatever you have to say, and you can easily increase your ROI.
10. INCREASES YOUR SALES
Many businesses want to take advantage of email marketing because it can ramp up sales for businesses. If done correctly, email marketing can easily turn potential customers into loyal fans who want to buy your products and services.
11. EMAIL MARKETING HELPS GROW YOUR AUDIENCE
As a blogger or website owner, email marketing can easily help you connect with your audience better and increase engagement.
When you share the latest freebies and resources on your website with your list, many will share these resources with friends and family.
This indirectly leads to more traffic to your website, an expansion of your email list, and more people for you to connect with. And ultimately, you make more money while making an impact!
WHICH EMAIL MARKETING SERVICE IS THE BEST?
Now that you know why email marketing is such an effective strategy for your business, it’s time to decide which email service provider you should use?
Below are some of the best email marketing service providers available.
ConvertKit– An excellent email marketing service provider, ConvertKit is among my personal favorites. One of the best things about ConvertKit is its powerful automations. It’s the most recommended email service provider for bloggers and all kinds of businesses out there.
Kartra– Kartra is an email marketing service provider that easily allows users to create, market, and launch their businesses online. It takes a ‘one stop shop’ business platform and offers a lot of other services, including a page builder, sales funnel builder, and marketing automation
FloDesk– FloDesk is an exciting email marketing service provider that allows you to create stunning campaigns and grow your business by providing some of the most intuitive ways to send emails and build workflows.
Mailerlite– A basic email marketing service provider that sticks to the essentials of email marketing. It is easy to use and offers tools for automation, landing pages, pop-ups, and surveys.
FINAL THOUGHTS ON THE BENEFITS OF EMAIL MARKETING
At this point, it’s undeniable that the benefits of email marketing far outweigh the drawbacks!
If you want a cost-effective marketing strategy that helps you make money in your sleep, start growing your email list now.
Effective email marketing will help drive traffic to your website, increase customer engagement and loyalty, and increase sales. It will also improve your brand awareness, credibility and strengthen your relationship with your audience.
Plus, creating and managing an email list isn’t going to leave a dent in your pocket. So take that bold step and join us on the journey of building a high-quality email list for your business.