Vegan Makeup: Make the Switch to a Cruelty-Free Alternative.
Makeup trends come and go, but there is one movement we hope sticks around for a long time. Very recently, vegan, natural, and cruelty-free makeup started making huge waves in the beauty industry. Millennials are famously more health-conscious and environmentally conscious than previous generations, so it makes sense that brands would go the extra mile to cater to this new market.
With all of the vegan options available, you thankfully don’t have to sacrifice makeup altogether just to maintain a cruelty-free lifestyle (we know we couldn’t!). You can still look fabulous and flawless while doing your part to make this world a much better place.
Switching to vegan makeup and skincare is scary, especially because you have to give up your usual brands and holy grail products. We put this guide together to help you out in your journey towards a more health-conscious, eco-friendly beauty routine – and better, more radiant skin.
What Is Vegan Makeup?
A lot of products proudly claim the vegan label, but what does it really mean? Vegan makeup is basically any makeup product (like eyeshadow, foundation, etc.) that follows the standards set by the vegan lifestyle. This means that none of the ingredients are made or sourced from animals or animal byproducts, including milk, honey, and beeswax.
Two other common labels you’ll see are “cruelty-free” and “natural.” While these are in the same family as “vegan,” it’s important to know that these are all different and not interchangeable.
Makeup products that claim to be cruelty-free have not been tested on animals at any point in the manufacturing process, whether it’s the raw ingredients or the final product. Natural cosmetics, on the other hand, are products that are made of ingredients that can be found in plants, the earth, and nature. So no toxic, synthetic, artificial, lab-created chemicals like parabens and sulfates.
Most of the time, you can find all three of these labels on a single product. Vegan makeup can also be cruelty-free and natural, but this isn’t always the case. There are cruelty-free products that aren’t vegan and vice versa.
Why Vegan Makeup Is Becoming More And More Popular
Thanks to the internet and social media, we have constant access to all sorts of information right at our fingertips. Because of this, more and more people are becoming aware of the things we put in and on our bodies. This helps us make smarter and more ethical choices, especially with the products we buy.
It’s also much easier now to find products that fit our vegan lifestyle. Hundreds of bloggers and online personalities share the vegan makeup that they love, which brands are cruelty-free, and so much more on a daily basis. Plus, companies can see that there’s a huge demand for this online and will be encouraged to create more vegan-friendly products.
Since everything on the internet has the potential to reach a global audience, rallying for or against companies online can be incredibly influential. Through our collective online voice, we can reach companies directly and influence their markets, so they’re more likely to listen to us now more than ever.
We’ve seen it happen time and time again: the news comes out that Company X has shady manufacturing practices or uses harmful ingredients. There’s an uproar on social media, and online protests and petitions start making rounds. Because of the super public nature of all of this, brands are more persuaded to make that shift towards vegan and cruelty-free makeup.
After growing up in the era of fast food, younger generations are much more health-conscious than their older counterparts. Gone are the days of “convenient” and “cost-effective” synthetic chemicals; fresh, organic, all-natural goodness is where it’s at now.
Due to advances in technology, we’ve made huge strides in extracting the amazing benefits of healthy ingredients. There’s no longer a need to resort to unethical manufacturing processes or animal cruelty just to make great-looking (and long-lasting) makeup.
Reasons You Should Choose Vegan Makeup
Our well-being is so important to us as a society that even non-vegans are making the conscious choice to shift towards clean, healthy living. Brands that used to pack their products with hard-to-pronounce chemicals and synthetics are rediscovering how powerful natural, plant-based ingredients really are. With real ingredients, you get only real benefits.
You don’t have to be vegan to want clearer, more radiant skin. It’s so common, it’s almost become a joke that your skin will drastically improve once you start making healthier choices and shift over to a vegan diet and lifestyle.
Animal products are harsh on your skin and can clog up your pores. Often, these makeup brands contain toxic chemicals and pesticides that your skin can absorb, causing irritation and inflammation, especially on sensitive skin.
On the other hand, using plant-based derivatives and other natural ingredients have a huge positive impact on your skin. Gently cleansing and detoxing your skin, vegan makeup can help provide hydrating vitamins and minerals, reduce your pores, prevent acne, and give you glowing skin every day.
Every year, over 115 million animals are used for animal testing worldwide. Fortunately, this number is most likely going to go down in the next few years due to the huge backlash over animal cruelty in the beauty industry. Many countries have already banned animal testing, like in the EU, Norway, Switzerland, New Zealand, and South Korea.
While not all vegan products are cruelty-free, many of them are. Plus, any makeup product that contains animals or animal by-products is directly contributing to the unnecessary suffering of animals. Now that we know that there are literally hundreds of vegan alternatives, there’s no need to use makeup that hurts our planet in the long run.
Challenges To Making The Switch To Vegan Makeup
Even though there are already dozens of brands that manufacture vegan makeup items (and that number is increasing every year), we have to admit that there are still fewer choices than if you also bought non-vegan cosmetics. Some products might not even have a direct replacement… yet.
The biggest obstacle to most people going vegan-friendly with their makeup is the cost. First, vegan products tend to be more expensive because they don’t cut corners; they only use high-quality, healthy ingredients. Also, they have to meet very high moral and ethical standards in the manufacturing process, which also raises the price.
Second, throwing out all of your old non-vegan makeup to replace them with new vegan ones can be pretty expensive, especially if you’re a fellow makeup fiend!
Remember how long it took you to find your favorite brands and products for your current beauty routine? Sorry to say that you’ll have to do that all over again. Finding new vegan makeup to use can take a lot of time, but we can promise you that it’s well worth the effort, even for the skin benefits alone.
Vegan Makeup: What You Should Look Out For
The best way to find out which makeup items are truly vegan is to look through the product’s ingredient list. Remember: you can’t have an excellent, high-quality product without excellent, high-quality ingredients. Reading this list before you make your purchase will help guarantee that you really are getting vegan, cruelty-free, and natural makeup.
Learn how to spot harmful, non-vegan ingredients and you will start making smarter, more ethical choices. Even if you can’t get your hands on a sample, you can contact the company or manufacturer with questions about what ingredients they use, how they source it, and what their manufacturing process is like.
Some non-vegan ingredients have plant-based substitutes, like squalene. Don’t panic right away if you see these on your makeup! If it’s derived from plants or vegan, they will usually note it in parenthesis after the ingredient name, as in “squalene (vegan/vegetable-derived/made from vegetables).”